LATEST NEWS
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TEGNA’s Premion Acquires Next-Generation DSP Octillion Media
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TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
“With our shared belief that transparency, quality, and brand safety are the key pillars of success for local CTV advertisers, bringing Octillion together with Premion is a natural fit”
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TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
TYSONS, Va., February 01, 2024--(BUSINESS WIRE)--TEGNA Inc. (NYSE: TGNA) today announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local advertisers, has signed an agreement and simultaneously closed on the acquisition of Octillion Media.
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Premion Buys CTV-Focused DSP Octillion
As more demand-side platforms focus on local CTV advertising, an overcrowded market means mergers and As more demand-side platforms focus on local CTV advertising, an overcrowded market means mergers and acquisitions..
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Tegna’s Premion Acquires Next-Generation DSP Octillion Media To Expand CTV Ad Capabilities
Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
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